Introduction

Discover how Keenz, the creator of The Original Stroller Wagon, transformed its revenue through a strategic overhaul of its Facebook ad campaigns. This case study explores the challenges faced, the strategic solutions implemented, and the impressive outcomes achieved.

Client Overview

Keenz, known for its luxury stroller wagons and related add-ons, had previously relied on in-house Facebook ads with limited strategic focus. To significantly boost their revenue, they sought our expertise to refine their approach and achieve substantial growth.

Challenges Faced

Despite a strong product lineup, Keenz faced several challenges:

• Inadequate Strategy: Their in-house Facebook ads were focused on traffic campaigns rather than conversion campaigns, with a modest ad spend of $2,000/month.
• Revenue Goals: They aimed to increase their monthly revenue by 50%, from $400,000 to over $600,000.
• Website Conversion Issues: The website had a low conversion rate of 0.6% and was not optimized for traffic conversion.

Strategic Solution

To address these challenges, we implemented a comprehensive strategy:

• Optimizing the Website: Conducted an audit and recommended design changes to enhance conversion rates.
• Conversion Campaigns and Retargeting: Reorganized the ad account to focus on conversion campaigns and introduced retargeting for warm audiences.
• Creative Testing System: Tested multiple creative variations to identify the most effective ads for cold audiences.
• Third-Party Tracking Tools: Implemented tracking tools to monitor the customer journey beyond 30 days, accommodating the longer sales cycle for higher-priced products.
• Product Line Diversification: Split traffic between luxury and budget product lines to better manage stock levels and diversify traffic.

Impactful Results

The implemented strategies led to significant improvements:

• Revenue Growth: Achieved a 50% increase in monthly revenue, surpassing the $600,000 target.
• Improved Conversion Rate: Enhanced website design and optimized campaigns resulted in a higher conversion rate.
• Efficient Ad Spend: More effective ad campaigns and better tracking led to a higher return on ad spend (ROAS) and reduced cost per acquisition (CPA).